HelpInsights & ReportsFirst-time vs. returning customers

First-time vs. returning customers

Shows what share of an event's guests are booking with you for the first time versus guests who've booked before — for one event at a time, not venue-wide.

“Returning” is judged against a guest's entire booking history with your venue or brand, not just repeat bookings for this specific event — so someone who's been to a completely different event of yours before still counts as returning here. Only confirmed bookings count.

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