Understanding your funnel and conversion report

Tracks visitors through page view → event viewed → checkout started → payment info added → purchase completed, along with your overall conversion rate, where people drop off, and refund rate. Filter by event and by a 7/30/90-day range.

Worth knowing: page views, checkout starts, and payment-info counts only include visitors who accepted cookies, but purchases and revenue are counted for every booking regardless. If a lot of your traffic declines cookies, the rates in this report may understate how well things are actually performing.