HelpPromotion & MarketingCreating discount codes and links

Creating discount codes and links

Scope

Every discount applies to exactly one event and one ticket type — there's no account-wide or whole-event discount.

How guests get it

  • Code — a 4–20 character code the guest types in at checkout.

  • Link — a shareable URL that pre-applies the discount automatically.

  • Both

Value and limits

Set the discount as a percentage off, or a fixed price (which must be lower than the ticket's current price, and land at exactly £0 or £1 or more). You can optionally cap the total number of redemptions, cap redemptions per customer, set a start/expiry date, and switch it on or off with the Active toggle.

Checking status

Each discount shows its current status at a glance: Active, Inactive, Scheduled, Expired, or Limit reached.

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