Promotion & Marketing
Discounts, your customer directory, the website widget, and Meta Pixel.
Adding the booking widget to your website
Show your events and take bookings directly on your own website, without sending customers to Covered. The booking widget is available to bo…
Building segments for email campaigns
What a segment is A segment (Marketing → Segments) is a saved, dynamic filter over your contacts, not a fixed list — it re-evaluates its rul…
Building your customer directory
Where contacts come from Promote → Marketing → Contacts gives you a directory of everyone who's booked with you or been imported, deduplicat…
Connecting Meta Pixel
From the Integrations page, add your Meta Pixel ID, and optionally a Conversions API token and test event code, then turn tracking on. The t…
Creating and sending an email campaign
Starting a campaign Marketing → Campaigns → New campaign, or start from a ready-made layout under Marketing → Templates — “Use template” car…
Creating and tracking UTM links
What a UTM link is A UTM link is an ordinary link to your public venue or brand page with a few extra tracking parameters tacked on — source…
Creating discount codes and links
Scope Every discount applies to exactly one event and one ticket type — there's no account-wide or whole-event discount. How guests get it C…
Email marketing plans and sending limits
Free allowance Every venue and promoter can send up to 250 marketing emails a month at no cost — no signup required. This includes test send…
Setting up your sending address and marketing settings
Marketing emails toggle Marketing → Settings has a single on/off switch for this venue's marketing sending. Turning it off immediately pause…